Freser HoReCa International Corp. provides and maintains coffee machines for approximately 7,000 7-Eleven stores. The maintenance and after-sales service of these coffee machines are supported by Unidyna Technologies Co., LTD's "SalesKing™" App, which helps manage service personnel and equipment, ensuring stable operation and high-quality after-sales service. The system provided by SalesKing™ effectively enhances maintenance efficiency, ensuring that coffee machines in each store can be restored to operation in the shortest time possible, maintaining normal store operations.
Founded in 1970, Freser HoReCa initially focused on contracting for refrigeration and ice-making system engineering, providing turnkey services for the frozen food industry, both domestic and international.
With the rapid development of the restaurant and food service industry in Taiwan, Freser HoReCa began manufacturing ice machines in 1980 and entered the commercial refrigeration equipment sector. In 1985, the company started representing LANCER soda machines from the USA, gradually introducing internationally renowned food service equipment and establishing a comprehensive marketing and service team across Taiwan to meet the needs of the restaurant and convenience store industries.
In the 1990s, leveraging its accumulated industry experience, Freser HoReCa expanded into international markets, setting up branches in Hong Kong, Shanghai, Singapore, Thailand, and Malaysia, and established a company in Ho Chi Minh City, Vietnam, in 2016, building a marketing and service network across the Asia-Pacific region. By integrating group resources and providing high-quality professional services, Freser HoReCa has assisted clients in market expansion and has become an excellent commercial equipment supplier in the Asia-Pacific region.
Freser HoReCa's corporate spirit is centered on "Professionalism, Responsibility, and Service." The company is dedicated to research, innovation, and customized services to meet diverse customer needs, offering comprehensive services including system planning, equipment supply, training, and maintenance for the food and beverage, coffee, and tea industries. The company's high-quality after-sales service and technical team are highly praised by clients, establishing long-term partnerships and creating a win-win situation.
The success of Freser HoReCa lies not only in its high-quality products and services but also in its strong technical support and innovation capabilities. The company's self-developed global first smart commercial tea brewing machine features fully automatic tea brewing programs, standardizing and refining beverages, and helping promote Taiwanese tea culture to the international market. The third-generation commercial tea brewing machine won the Taiwan Excellence Award in 2019 and has passed multiple international certifications, including UL, NSF, CE, PSE, and KC, with exports to Europe, the United States, Japan, and Southeast Asia.
Additionally, Freser HoReCa represents several internationally renowned food service equipment brands, such as Scotsman® ice machines, offering various ice shapes and a full range of models to meet market ice needs. The company has been representing Scotsman® ice machines for over 20 years and has a professional sales and service team to provide the best selection advice, comprehensive warranty, and after-sales service.
In summary, Freser HoReCa has become a leader in the food service equipment industry in Taiwan and the Asia-Pacific region through its excellent products, professional services, and strong technical support. Moving forward, the company will continue to uphold the principles of "Professionalism, Responsibility, and Service," continuously innovating to provide better products and services to clients, supporting market expansion and business prosperity. The use of SalesKing™ App to manage maintenance personnel and equipment will ensure faster and more effective after-sales service, maintaining the best condition of client equipment, which will be a crucial factor for the company's continued success in the future.