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The core development of the SalesKing App is based on the gamification management approach.

Established in 2002, Unidyna has been dedicated to providing various software development services, including systems, websites, and mobile apps. Through interactions with corporate clients, Unidyna's CEO, Chuang Zequn, observed two prevalent phenomena: first, there is a growing demand from businesses for practical mobile apps that genuinely enhance employee work efficiency; second, companies struggle to monitor business performance, as salespeople often report being out visiting clients without corresponding growth in sales figures. Additionally, when companies introduce strategic products for promotion, the results often fall short of expectations.

To address these issues, Unidyna decided to adapt the design concept of the game app "Pokémon" and developed the "SalesKing" app. This application turns business tasks into game-like missions, where salespeople complete tasks such as checking in, taking photos, and filling out visit reports according to app instructions. The system automatically stores the relevant data and generates reports. This approach not only saves time for salespeople by eliminating the need to create reports but also allows managers to track work progress through backend reports, effectively controlling costs and achieving a win-win situation.

Chuang Zequn provides an example: a pharmaceutical company collaborated with a beauty products retailer for a promotional event. On the day the event started, the company set up a new task in the SalesKing app requiring salespeople to upload photos of promotional posters displayed at store locations. By 2 p.m. that day, the manager had received photos from nearly 400 beauty stores across Taiwan. "Previously, salespeople might forget or not receive notifications, usually taking 1-2 days to complete. The efficiency now is remarkable," Chuang Zequn said.

Additionally, SalesKing app also proved successful for a food industry client. After implementing the app, the company created a game-like management mechanism where salespeople could earn points by convincing store managers to place the product at the checkout counter and uploading a photo as proof. Accumulated points could be exchanged for rewards. As a result, salespeople became highly motivated to place the product at checkout counters, and sales volume doubled.

Unidyna CEO Chuang Zequn explains that using gamification has successfully resolved various issues in business management. Photo: Manager

In addition to ensuring data accuracy, the SalesKing App also considers various potential needs in business operations and integrates them into its features. For example, it includes a background recording function, which is useful for products with higher levels of professional knowledge, such as pharmaceuticals, to verify if salespeople’s marketing pitches are accurate. Recently, a new AI business card recognition feature has been added, which allows important client information to be securely and effectively stored in the company’s database.

Chuang Zequn further explains that when salespeople receive a client’s business card, they can simply take a photo with the SalesKing App. The system will automatically scan the information and categorize it, filing it according to the company’s policies into departments and salespeople, thus creating a company-wide client database rather than just personal contacts. "This is where we differ from other business card recognition apps on the market. The information recognized by the SalesKing App is securely stored in the company’s database, becoming part of the company's commercial assets. Even if a salesperson leaves the company, the client management can continue," Chuang Zequn emphasizes.

Chuang Zequn further explains that the business card information recognized by the SalesKing App can be fully retained in the company's database, becoming part of the company's commercial assets. (Image/Manager)

From Sales to Project Management: Creating Maximum Value for Enterprises

Since SalesKing™ is available as both a mobile app and a web version, its user base extends beyond just salespeople to include internal staff as well. Zhuang Zequn explains that once salespeople sign contracts with clients, they inevitably need assistance from various company departments to execute the contract. Internal staff can log into the web version, start and stop the project, and the system will calculate the total manpower, time, and cost invested by the company for the project.

This design is based on the Amiba management concept of Kazuo Inamori, allowing managers to precisely track the cost structure of each product, each customer, and even each employee. It clearly presents the various costs of the enterprise, thus driving growth in business performance and competitiveness.

Looking ahead, Zhuang Zequn plans to continue optimizing product functions, such as developing a fleet management system that integrates vehicle management with the app to achieve comprehensive business management goals. The company will also actively expand into international markets, having already successfully entered Japan and Vietnam. The next focus will be Southeast Asia, particularly Vietnam, Indonesia, and Thailand. The aim is to help local businesses and Taiwanese companies enhance their business management efficiency and showcase the strength of Taiwan’s software industry in the international market.

Article Source: 『managertoday』- n the World of Apps and Games: How the 'SalesKing App' Drives Corporate Growth Through Gamified Management